Swissbit appoints Hendrik Flierman as Sales Director Security Solutions

Bronschhofen, Switzerland, September 3, 2025 – Swissbit is strengthening its sales organization in the security segment: Hendrik Flierman has been appointed to the newly created position of Sales Director Security Solutions, effective immediately. In this strategic role, Flierman will be responsible for driving the global sales development of Swissbit’s security portfolio, with the goal of positioning the company as a leading provider in authentication and data protection.

Flierman brings more than two decades of experience in the IT security industry. He joins Swissbit from G DATA CyberDefense AG, where he held a variety of senior management roles since 2005, most recently as Vice President Global Sales & Marketing. Over the course of his career, he has been responsible for international sales, the establishment of strategic partnerships, as well as the development and leadership of high-performing teams.

"Joining Swissbit is an exciting opportunity to contribute to the success of a company that stands for technological excellence, innovation, and the highest security standards. I was particularly impressed by Swissbit’s clear strategic focus on security – especially around FIDO2, which plays a central role in enabling modern, passwordless authentication. Together with a highly committed team, I look forward to further strengthening Swissbit’s position as a trusted provider of security solutions and expanding our international footprint," says Hendrik Flierman.

With his expertise in cyber defense, technical product management, and the implementation of modern sales and talent strategies, Flierman is expected to play a key role in advancing Swissbit’s growth ambitions in the security market.

"With Hendrik Flierman, we are gaining a highly experienced sales leader who combines deep knowledge of market and customer needs with proven expertise in building and scaling international sales structures," explains Claus Gründel, General Manager Security Solutions at Swissbit. "I am very much looking forward to working with him and am confident that under his leadership we will successfully shape the next growth phase of our global security business."

The appointment of Hendrik Flierman underlines Swissbit’s strategic focus: to further strengthen the market position of its security portfolio – including hardware-based solutions for authentication, access management, and data protection – and unlock new growth opportunities.